Title :	The customer delight principle : exceeding customers' expectations for bottom-line success
Material Type:	printed text
Authors:	Keiningham, Timothy L., Author ; Vavra, Terry G., Associated Name
Publisher:	Chicago : McGraw Hill
Publication Date:	2001
Pagination:	xiv, 192 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0658010042
Price:	555 Baht
General note:	"American Marketing Association" With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages :	English (eng)
Descriptors:	[LCSH]Consumer satisfaction [LCSH]Success in business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16830

The customer delight principle : exceeding customers' expectations for bottom-line success [printed text] / Keiningham, Timothy L., Author ; Vavra, Terry G., Associated Name . - Chicago : McGraw Hill, 2001 . - xiv, 192 p. : ill., hbk. ; 24 cm.
ISBN : 0658010042 : 555 Baht
"American Marketing Association"
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)

Descriptors:	[LCSH]Consumer satisfaction [LCSH]Success in business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16830