Title :	Branding across borders : a guide to global brand marketing
Material Type:	printed text
Authors:	Gregory, James R., Author ; Wiechmann, Jack G., Associated Name
Publisher:	Chicago : McGraw-Hill
Publication Date:	2002
Pagination:	xxiv, 232 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0658009451
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1680

Branding across borders : a guide to global brand marketing [printed text] / Gregory, James R., Author ; Wiechmann, Jack G., Associated Name . - Chicago : McGraw-Hill, 2002 . - xxiv, 232 p. : ill., hbk. ; 24 cm.
ISBN : 0658009451
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1680