Title :	The longer long tail : how endless choice is creating unlimited demand
Material Type:	printed text
Authors:	Anderson, Chris, Author
Publisher:	London : Random House Business
Publication Date:	2009
Pagination:	xii, 297 p.
Layout:	pbk.
Size:	20 cm.
ISBN (or other code):	9781847940360
Price:	427 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Electronic commerce [LCSH]Market segmentation [LCSH]Marketing -- Technological innovations
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16779

The longer long tail : how endless choice is creating unlimited demand [printed text] / Anderson, Chris, Author . - London : Random House Business, 2009 . - xii, 297 p. : pbk. ; 20 cm.
ISBN : 9781847940360 : 427 Baht
Languages : English (eng)

Descriptors:	[LCSH]Electronic commerce [LCSH]Market segmentation [LCSH]Marketing -- Technological innovations
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16779