Title :	Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Material Type:	printed text
Authors:	Cakim, Idil M. (1974-), Author
Publisher:	Wiley
Publication Date:	2010
Pagination:	xvii, 204 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	9780470442555
Price:	1316 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Telemarketing [LCSH]Word-of-mouth advertising
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16770

Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers [printed text] / Cakim, Idil M. (1974-), Author . - Hoboken, NJ : Wiley, 2010 . - xvii, 204 p. : ill., hbk. ; 24 cm.
ISBN : 9780470442555 : 1316 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Telemarketing [LCSH]Word-of-mouth advertising
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16770