Title :	Repositioning : marketing in an era of competition, change, and crisis
Material Type:	printed text
Authors:	Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name
Publisher:	New York : McGraw-Hill
Publication Date:	2010
Pagination:	iv, 217 p.
Layout:	hbk.
Size:	22 cm.
ISBN (or other code):	9780071635592
Price:	917 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Competition [LCSH]Marketing [LCSH]Positioning (Advertising) [LCSH]Strategic planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749

Repositioning : marketing in an era of competition, change, and crisis [printed text] / Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name . - New York : McGraw-Hill, 2010 . - iv, 217 p. : hbk. ; 22 cm.
ISBN : 9780071635592 : 917 Baht
Languages : English (eng)

Descriptors:	[LCSH]Competition [LCSH]Marketing [LCSH]Positioning (Advertising) [LCSH]Strategic planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749