Title :	Advanced brand management : managing brands in a changing world
Material Type:	printed text
Authors:	Temporal, Paul, Author
Edition statement:	2nd ed.
Publisher:	John Wiley & Sons (Asia)
Publication Date:	2010
Pagination:	xix, 350 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	9780470824498
Price:	850 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16735

Advanced brand management : managing brands in a changing world [printed text] / Temporal, Paul, Author  . -  2nd ed. . - Singapore : John Wiley & Sons (Asia), 2010 . - xix, 350 p. : ill., pbk. ; 24 cm.
ISBN : 9780470824498 : 850 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16735