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Integrated marketing communications in advertising and promotion / Shimp, Terence A. / Thomson South-Western - 2007

Public ISBD No review available on this record. Title : Integrated marketing communications in advertising and promotion Material Type: printed text Authors: Shimp, Terence A., Author Edition statement: 7th ed. Publisher: Thomson South-Western Publication Date: 2007 Pagination: xx, 629 p. Layout: ill. (some col.), pbk. Size: 29 cm. ISBN (or other code): 0324408080 Price: 300 Baht General note: Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003. Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143 Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author  . -  7th ed. . - Australia : Thomson South-Western, 2007 . - xx, 629 p. : ill. (some col.), pbk. ; 29 cm. ISBN : 0324408080 : 300 Baht Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003. Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143

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Barcode	Call number	Media type	Location	Section	Status
32002000126555	HF5415.123 S556 2007	Book	Main Library	General Shelf	Available

Integrated marketing communications in advertising and promotion / Shimp, Terence A. / Thomson South-Western - 2010

Public ISBD No review available on this record. Title : Integrated marketing communications in advertising and promotion Material Type: printed text Authors: Shimp, Terence A., Author Edition statement: 8th ed. Publisher: Thomson South-Western Publication Date: 2010 Pagination: xx, 668 p. Layout: ill. (some col.), pbk. Size: 28 cm. ISBN (or other code): 9780324665314 Price: 816 Baht Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926 Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author  . -  8th ed. . - Australia : Thomson South-Western, 2010 . - xx, 668 p. : ill. (some col.), pbk. ; 28 cm. ISBN : 9780324665314 : 816 Baht Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926

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Barcode	Call number	Media type	Location	Section	Status
32002000299444	HF5415.123 S556 2010	Book	Main Library	General Shelf	Available