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The international handbook of market research techniques / Birn, Robin / London : Kogan Page in association with MRS - 2000

Public ISBD No review available on this record. Title : The international handbook of market research techniques Material Type: printed text Authors: Birn, Robin, Author ; Market Research Society, Associated Name Edition statement: 2nd ed. Publisher: London : Kogan Page in association with MRS Publication Date: 2000 Pagination: xxvi, 594 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0749438657 Price: 1795 Baht General note: This ed. originally published as: A handbook of market research techniques.- Previous ed. published as : The handbook of international market research techniques. Languages : English (eng) Descriptors: [LCSH]Marketing research -- Methodology Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6020 The international handbook of market research techniques [printed text] / Birn, Robin, Author ; Market Research Society, Associated Name  . -  2nd ed.  . - London : Kogan Page in association with MRS, 2000 . - xxvi, 594 p. : ill., pbk. ; 24 cm. ISBN : 0749438657 : 1795 Baht This ed. originally published as: A handbook of market research techniques.- Previous ed. published as : The handbook of international market research techniques. Languages : English (eng) Descriptors: [LCSH]Marketing research -- Methodology Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6020

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Barcode	Call number	Media type	Location	Section	Status
32002000094597	HF5415.2 I58 2000	Book	Main Library	Library Counter	Available