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SIU Thesis. A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok / Koonnaree Wongsiriwat / Bangkok : Shinawatra University - 2006
Collection Title: SIU Thesis Title : A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok Material Type: printed text Authors: Koonnaree Wongsiriwat, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: x, 141 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Asst. Prof. Dr.Pacapol Anurit (Advisor) ; Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Dress accessories -- Social aspects
[LCSH]Handbag industry -- Social aspects
[LCSH]Handbags -- Social aspects
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12868 SIU Thesis. A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok [printed text] / Koonnaree Wongsiriwat, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - x, 141 p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Asst. Prof. Dr.Pacapol Anurit (Advisor) ; Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr. John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Dress accessories -- Social aspects
[LCSH]Handbag industry -- Social aspects
[LCSH]Handbags -- Social aspects
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12868 Hold
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Copies
Barcode Call number Media type Location Section Status 32002000223659 SIU PS SOM-MBA 2006-12 SIU Project Study Graduate Library Thesis Corner Available 32002000590024 SIU PS SOM-MBA 2006-12 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000223931 SIU PS SOM-MBA 2006-12 c.1 SIU CD Master Main Library Library Counter Available 32002000223949 SIU PS SOM-MBA 2006-12 c.1 SIU CD Master Main Library Library Counter Available