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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesBrand new brand thinking / Baskin, Merry / Kogan Page - 2002
Title : Brand new brand thinking : brought to life by 11 experts who do Material Type: printed text Authors: Baskin, Merry, Author ; Earls, Mark, Associated Name Publisher: Kogan Page Publication Date: 2002 Pagination: x, 212 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0749436786 Price: 1305 Baht Languages : English (eng) Descriptors: [LCSH]Advertising -- Brand name products
[LCSH]Brand name productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4200 Brand new brand thinking : brought to life by 11 experts who do [printed text] / Baskin, Merry, Author ; Earls, Mark, Associated Name . - London ; Sterling, VA : Kogan Page, 2002 . - x, 212 p. : ill., pbk. ; 24 cm.
ISBN : 0749436786 : 1305 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising -- Brand name products
[LCSH]Brand name productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4200 Hold
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Barcode Call number Media type Location Section Status 32002000057966 HF5415.15 B666 2002 Book Main Library General Shelf Available
Title : Brand child: Remarkable insights into the minds of today's global kids & their relationships with brands Material Type: printed text Authors: Martin Lindstrom, Author ; Patricia B. Seybold, Author Edition statement: Revised Publisher: Kogan Page Publication Date: 2004 Pagination: 320 p. Size: Paperback ISBN (or other code): 978-0-7494-4284-2 Price: gift Languages : English (eng) Abstract: Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20249 Brand child: Remarkable insights into the minds of today's global kids & their relationships with brands [printed text] / Martin Lindstrom, Author ; Patricia B. Seybold, Author . - Revised . - London ; Sterling, VA : Kogan Page, 2004 . - 320 p. ; Paperback.
ISBN : 978-0-7494-4284-2 : gift
Languages : English (eng)
Abstract: Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20249 Hold
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Barcode Call number Media type Location Section Status 32002000378818 HD69.B7 L75 2004 Book Graduate Library General Shelf Available
Title : Effective media relations: How to get results Material Type: printed text Authors: Michael Bland, Author ; Alison, Theaker, Author ; David W Wragg, Author ; David W. Wragg, Author Edition statement: 3rd Publisher: Kogan Page Publication Date: 2005 Pagination: 176 p. Size: Paperback ISBN (or other code): 978-0-7494-4380-1 Price: gift Languages : English (eng) Abstract: The power of the media is unquestionable.? It can have dramatic effects?on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
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In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
?
In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.
?
In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.
?
In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.
?
For the newcomer to public relations, Effective Media Relations?is a useful?primer. For the seasoned practitioner, it will serve as a?refresher and give an valuable overview of media relations.
(Product Description)Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20336 Effective media relations: How to get results [printed text] / Michael Bland, Author ; Alison, Theaker, Author ; David W Wragg, Author ; David W. Wragg, Author . - 3rd . - London ; Sterling, VA : Kogan Page, 2005 . - 176 p. ; Paperback.
ISBN : 978-0-7494-4380-1 : gift
Languages : English (eng)
Abstract: The power of the media is unquestionable.? It can have dramatic effects?on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
?
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
?
In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.
?
In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.
?
In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.
?
For the newcomer to public relations, Effective Media Relations?is a useful?primer. For the seasoned practitioner, it will serve as a?refresher and give an valuable overview of media relations.
(Product Description)Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20336 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000379774 HD59 B64 2005 Book Main Library Library Counter Available
