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Leap / Schmetterer, Bob / Wiley - 2003

Public ISBD No review available on this record. Title : Leap : a revolution in creative business strategy Material Type: printed text Authors: Schmetterer, Bob, Author Publisher: Wiley Publication Date: 2003 Pagination: xii, 241 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471229172 Price: 995 Baht General note: "An Adweek book." Languages : English (eng) Descriptors: [LCSH]Advertising -- Planning [LCSH]Business planning [LCSH]Industrial management [LCSH]Marketing -- Planning [LCSH]Strategic planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6004 Leap : a revolution in creative business strategy [printed text] / Schmetterer, Bob, Author . - Hoboken, NJ : Wiley, 2003 . - xii, 241 p. : ill., cloth ; 24 cm. ISBN : 0471229172 : 995 Baht "An Adweek book." Languages : English (eng) Descriptors: [LCSH]Advertising -- Planning [LCSH]Business planning [LCSH]Industrial management [LCSH]Marketing -- Planning [LCSH]Strategic planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6004

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Barcode	Call number	Media type	Location	Section	Status
32002000094647	HF5415.13 S335 2003	Book	Main Library	General Shelf	Available