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Consumer behavior / Hawkins, Del I. / McGraw-Hill - 2001
Title : Consumer behavior : building marketing strategy Material Type: printed text Authors: Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name Edition statement: 8th ed., Intn. ed. Publisher: McGraw-Hill Publication Date: 2001 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxv, 775 p. Layout: ill. (some col.), hbk. : international ed. Size: 26 cm. Accompanying material: 1 computer disk (3 1/2 in.) ISBN (or other code): 9780256218954 Price: 1265 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- United States
[LCSH]Consumer behavior -- United States -- Case studies
[LCSH]Market surveys -- United StatesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342 Consumer behavior : building marketing strategy [printed text] / Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name . - 8th ed., Intn. ed. . - , 2001 . - xxv, 775 p. : ill. (some col.), hbk. : international ed. ; 26 cm. + 1 computer disk (3 1/2 in.). - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780256218954 : 1265 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- United States
[LCSH]Consumer behavior -- United States -- Case studies
[LCSH]Market surveys -- United StatesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342 Hold
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Barcode Call number Media type Location Section Status 32002000037471 HF5415.33 .U6 H38 2001 c.1 Book Graduate Library General Shelf Available 32002000021871 HF5415.33 .U6 H38 2001 c.2 Book Graduate Library General Shelf Available 32002000108512 HF5415.33 .U6 H38 2001 c.1 CD Accompany Graduate Library Library Counter Available 32002000108520 HF5415.33 .U6 H38 2001 c.2 CD Accompany Graduate Library Library Counter Available 32002000021889 HF5415.33 .U6 H38 2001 c.3 Book Main Library General Shelf Available 32002000135044 HF5415.33 .U6 H38 2001 c.3 CD Accompany Main Library Library Counter Available