Thaksin's Collection. Mass affluence / Nunes, Paul / Harvard Business School Press - 2004

Public ISBD No review available on this record. Collection Title: Thaksin's Collection Title : Mass affluence : seven new rules of marketing to today's consumer Material Type: printed text Authors: Nunes, Paul (1963-), Author ; Johnson, Brian (1960-), Associated Name Publisher: Harvard Business School Press Publication Date: 2004 Pagination: xvii, 269 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 1591391962 Price: 1160 Baht Languages : English (eng) Descriptors: [LCSH]Affluent consumers -- United States [LCSH]Consumer behavior -- United States [LCSH]Consumer satisfaction -- United States [LCSH]Consumers -- United States [LCSH]Marketing -- United States [LCSH]Product management -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9839 Thaksin's Collection. Mass affluence : seven new rules of marketing to today's consumer [printed text] / Nunes, Paul (1963-), Author ; Johnson, Brian (1960-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2004 . - xvii, 269 p. : ill., hbk. ; 24 cm. ISBN : 1591391962 : 1160 Baht Languages : English (eng) Descriptors: [LCSH]Affluent consumers -- United States [LCSH]Consumer behavior -- United States [LCSH]Consumer satisfaction -- United States [LCSH]Consumers -- United States [LCSH]Marketing -- United States [LCSH]Product management -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9839

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32002000157907	HF5415.1 N86 2004 c.1	Book	Graduate Library	Thaksin Corner	Available
32002000157915	HF5415.1 N86 2004 c.2	Book	Main Library	Thaksin Corner	Available

Consumer behavior / Hawkins, Del I. / McGraw-Hill - 2001

Public ISBD No review available on this record. Title : Consumer behavior : building marketing strategy Material Type: printed text Authors: Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name Edition statement: 8th ed., Intn. ed. Publisher: McGraw-Hill Publication Date: 2001 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxv, 775 p. Layout: ill. (some col.), hbk. : international ed. Size: 26 cm. Accompanying material: 1 computer disk (3 1/2 in.) ISBN (or other code): 9780256218954 Price: 1265 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- United States [LCSH]Consumer behavior -- United States -- Case studies [LCSH]Market surveys -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342 Consumer behavior : building marketing strategy [printed text] / Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name  . -  8th ed., Intn. ed. . - , 2001 . - xxv, 775 p. : ill. (some col.), hbk. : international ed. ; 26 cm. + 1 computer disk (3 1/2 in.). - (The Irwin/McGraw-Hill series in marketing) . ISBN : 9780256218954 : 1265 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- United States [LCSH]Consumer behavior -- United States -- Case studies [LCSH]Market surveys -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342

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32002000037471	HF5415.33 .U6 H38 2001 c.1	Book	Graduate Library	General Shelf	Available
32002000021871	HF5415.33 .U6 H38 2001 c.2	Book	Graduate Library	General Shelf	Available
32002000108512	HF5415.33 .U6 H38 2001 c.1	CD Accompany	Graduate Library	Library Counter	Available
32002000108520	HF5415.33 .U6 H38 2001 c.2	CD Accompany	Graduate Library	Library Counter	Available
32002000021889	HF5415.33 .U6 H38 2001 c.3	Book	Main Library	General Shelf	Available
32002000135044	HF5415.33 .U6 H38 2001 c.3	CD Accompany	Main Library	Library Counter	Available

Consumer behavior / Hawkins, Del I. / McGraw-Hill - c2013

Public ISBD No review available on this record. Title : Consumer behavior : building marketing strategy Material Type: printed text Authors: Hawkins, Del I., Author ; Mothersbaugh, David L., Author Edition statement: 12th ed. Publisher: McGraw-Hill Publication Date: c2013 Pagination: xxvii, 772 p. Layout: ill. Size: 26 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 978-981-460-753-7 Price: 900.00 General note: This International student edition is for use outside the U.S Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- United States [LCSH]Market surveys [LCSH]Market surveys -- United States Class number: HF5415.33 .U6 .H38 2014 Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24480 Consumer behavior : building marketing strategy [printed text] / Hawkins, Del I., Author ; Mothersbaugh, David L., Author  . -  12th ed. . - Beijing, Republic of China : McGraw-Hill, c2013 . - xxvii, 772 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.). ISBN : 978-981-460-753-7 : 900.00 This International student edition is for use outside the U.S Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- United States [LCSH]Market surveys [LCSH]Market surveys -- United States Class number: HF5415.33 .U6 .H38 2014 Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24480

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Consumers / Arnould, Eric J. / Boston : McGraw-Hill - 2002

Public ISBD No review available on this record. Title : Consumers Material Type: printed text Authors: Arnould, Eric J., Author ; Price, Linda, Associated Name ; Zinkhan George M. (George Martin), Associated Name Edition statement: 1st ed. Publisher: Boston : McGraw-Hill Publication Date: 2002 Pagination: xviii, 750 p. col. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 0256133603 Price: 750 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5923 Consumers [printed text] / Arnould, Eric J., Author ; Price, Linda, Associated Name ; Zinkhan George M. (George Martin), Associated Name  . -  1st ed. . - Boston : McGraw-Hill, 2002 . - xviii, 750 p. col. : ill., hbk. ; 25 cm. ISBN : 0256133603 : 750 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5923

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32002000078723	HF5415.32 A76 2002 c.1	Book	Graduate Library	General Shelf	Available
32002000078731	HF5415.32 A76 2002 c.2	Book	Main Library	General Shelf	Available

Consumers / Arnould, Eric J. / Boston : McGraw-Hill/Irwin - 2004

Public ISBD No review available on this record. Title : Consumers Material Type: printed text Authors: Arnould, Eric J., Author ; Price, Linda, Associated Name ; Zinkhan George M. (George Martin), Associated Name Edition statement: 2nd ed., Intn. ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2004 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 845, [22] p. (col.) Layout: ill., hbk. Size: 27 cm. ISBN (or other code): 9780071214261 Price: 750 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7692 Consumers [printed text] / Arnould, Eric J., Author ; Price, Linda, Associated Name ; Zinkhan George M. (George Martin), Associated Name  . -  2nd ed., Intn. ed. . - , 2004 . - xxv, 845, [22] p. (col.) : ill., hbk. ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) . ISBN : 9780071214261 : 750 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7692

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Consuming behaviour / Desmond, John / Palgrave Macmillan - 200

Public ISBD No review available on this record. Title : Consuming behaviour Material Type: printed text Authors: Desmond, John (1952-), Author Publisher: Palgrave Macmillan Publication Date: 200 Pagination: xviii, 430 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0333949927 Price: 2825 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- Europe [LCSH]Consumer behavior -- United States [LCSH]Consumption (Economics) [LCSH]Consumption (Economics) -- Europe [LCSH]Consumption (Economics) -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3872 Consuming behaviour [printed text] / Desmond, John (1952-), Author . - New York, NY : Palgrave Macmillan, 200 . - xviii, 430 p. : ill., pbk. ; 25 cm. ISBN : 0333949927 : 2825 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Consumer behavior -- Europe [LCSH]Consumer behavior -- United States [LCSH]Consumption (Economics) [LCSH]Consumption (Economics) -- Europe [LCSH]Consumption (Economics) -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3872

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32002000047413	HF5415.32 D47 2003 c.1	Book	Graduate Library	General Shelf	Available
32002000047421	HF5415.32 D47 2003 c.2	Book	Main Library	General Shelf	Available