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Branding in Asia / Temporal, Paul / Jon Wiley & Sons - 2001

Public ISBD No review available on this record. Title : Branding in Asia : the creation, development, and management of Asian brands for the global market Material Type: printed text Authors: Temporal, Paul, Author Edition statement: Rev. ed. Publisher: Jon Wiley & Sons Publication Date: 2001 Pagination: ix, 291 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 0471479101 Price: 1100 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Case studies [LCSH]Competition, International -- Case studies [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932 Branding in Asia : the creation, development, and management of Asian brands for the global market [printed text] / Temporal, Paul, Author  . -  Rev. ed. . - Singapore, New York : Jon Wiley & Sons, 2001 . - ix, 291 p. : ill., pbk. ; 23 cm. ISBN : 0471479101 : 1100 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Case studies [LCSH]Competition, International -- Case studies [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932

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Barcode	Call number	Media type	Location	Section	Status
32002000015303	HD69.B7 T45 2001 c.1	Book	Graduate Library	General Shelf	Available
32002000015311	HD69.B7 T45 2001 c.2	Book	Graduate Library	General Shelf	Available
32002000049328	HD69.B7 T45 2001 c.3	Book	Main Library	General Shelf	Available