Cases in direct marketing / Brown, Herbert E. / NTC Business Books - 1996

Public ISBD No review available on this record. Title : Cases in direct marketing Material Type: printed text Authors: Brown, Herbert E., Author ; Brown, Herbert E., Associated Name ; Buskirk, Bruce D., Associated Name Edition statement: 2nd ed. Publisher: NTC Business Books Publication Date: 1996 Pagination: ix, 157 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0844233218 Price: 991 Baht General note: Rev. ed. of : Readings & cases in direct marketing. c1989. Languages : English (eng) Descriptors: [LCSH]Advertising, Direct-mail -- Case studies [LCSH]Direct marketing -- Case studies [LCSH]Export marketing -- Case studies [LCSH]Internet marketing -- Case studies [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=511 Cases in direct marketing [printed text] / Brown, Herbert E., Author ; Brown, Herbert E., Associated Name ; Buskirk, Bruce D., Associated Name  . -  2nd ed. . - Lincolnwood, IL, USA : NTC Business Books, 1996 . - ix, 157 p. : ill., pbk. ; 24 cm. ISBN : 0844233218 : 991 Baht Rev. ed. of : Readings & cases in direct marketing. c1989. Languages : English (eng) Descriptors: [LCSH]Advertising, Direct-mail -- Case studies [LCSH]Direct marketing -- Case studies [LCSH]Export marketing -- Case studies [LCSH]Internet marketing -- Case studies [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=511

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Barcode	Call number	Media type	Location	Section	Status
32002000001410	HF5861 B76 1996	Book	Main Library	Library Counter	Available

Communicating globally / Schultz, Don E. / NTC Business Books - 2000

Public ISBD No review available on this record. Title : Communicating globally : an integrated marketing approach Material Type: printed text Authors: Schultz, Don E., Author ; Kitchen, Philip J., Associated Name Publisher: NTC Business Books Publication Date: 2000 Pagination: 280 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0844225223 Languages : English (eng) Descriptors: [LCSH]Communication, International [LCSH]Export marketing [LCSH]Export marketing -- Case studies [LCSH]Export marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1678 Communicating globally : an integrated marketing approach [printed text] / Schultz, Don E., Author ; Kitchen, Philip J., Associated Name . - Lincolnwood, Chicago, Ill. : NTC Business Books, 2000 . - 280 p. : ill., hbk. ; 24 cm. ISBN : 0844225223 Languages : English (eng) Descriptors: [LCSH]Communication, International [LCSH]Export marketing [LCSH]Export marketing -- Case studies [LCSH]Export marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1678

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Barcode	Call number	Media type	Location	Section	Status
32002000028793	HF1416 S35 2000 c.1	Book	Graduate Library	General Shelf	Available
32002000028918	HF1416 S35 2000 c.2	Book	Main Library	General Shelf	Available

International & global marketing / Meloan, Taylor W. / Irwin/McGraw-Hill - 1998

Public ISBD No review available on this record. Title : International & global marketing : concepts and cases Material Type: printed text Authors: Meloan, Taylor W., Author ; Graham, John L., Associated Name Edition statement: 2nd ed. Publisher: Irwin/McGraw-Hill Publication Date: 1998 Pagination: xvi, 439 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0256218943 Price: 3546 Baht Languages : English (eng) Descriptors: [LCSH]Export marketing [LCSH]Export marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2630 International & global marketing : concepts and cases [printed text] / Meloan, Taylor W., Author ; Graham, John L., Associated Name  . -  2nd ed. . - Boston, MA : Irwin/McGraw-Hill, 1998 . - xvi, 439 p. : pbk. ; 24 cm. ISBN : 0256218943 : 3546 Baht Languages : English (eng) Descriptors: [LCSH]Export marketing [LCSH]Export marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2630

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Barcode	Call number	Media type	Location	Section	Status
32002000042943	HF1416 M38 1998	Book	Graduate Library	General Shelf	Available