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Author Steve Rivkin, (1947-)
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesIdeaWise / Rivkin, Steve / New York : Wiley - 2002
Title : IdeaWise : how to transform your ideas into tomorrow's innovations Material Type: printed text Authors: Rivkin, Steve (1947-), Author ; Seitel, Fraser P., Associated Name Publisher: New York : Wiley Publication Date: 2002 Pagination: vii, 231 p. Layout: cloth Size: 24 cm. ISBN (or other code): 0471129569 Price: 1210 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]New products -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=874 IdeaWise : how to transform your ideas into tomorrow's innovations [printed text] / Rivkin, Steve (1947-), Author ; Seitel, Fraser P., Associated Name . - New York : Wiley, 2002 . - vii, 231 p. : cloth ; 24 cm.
ISBN : 0471129569 : 1210 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]New products -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=874 Hold
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Barcode Call number Media type Location Section Status 32002000021657 HF5415.153 R58 2002 c.1 Book Graduate Library General Shelf Available 32002000021665 HF5415.153 R58 2002 c.2 Book Main Library General Shelf Available
Title : Repositioning : marketing in an era of competition, change, and crisis Material Type: printed text Authors: Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name Publisher: New York : McGraw-Hill Publication Date: 2010 Pagination: iv, 217 p. Layout: hbk. Size: 22 cm. ISBN (or other code): 9780071635592 Price: 917 Baht Languages : English (eng) Descriptors: [LCSH]Competition
[LCSH]Marketing
[LCSH]Positioning (Advertising)
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749 Repositioning : marketing in an era of competition, change, and crisis [printed text] / Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name . - New York : McGraw-Hill, 2010 . - iv, 217 p. : hbk. ; 22 cm.
ISBN : 9780071635592 : 917 Baht
Languages : English (eng)
Descriptors: [LCSH]Competition
[LCSH]Marketing
[LCSH]Positioning (Advertising)
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000286904 HF5827.2 T735 2010 Book Main Library General Shelf Available
