Title :	Integrated marketing communications in advertising and promotion
Material Type:	printed text
Authors:	Shimp, Terence A., Author
Edition statement:	7th ed.
Publisher:	Thomson South-Western
Publication Date:	2007
Pagination:	xx, 629 p.
Layout:	ill. (some col.), pbk.
Size:	29 cm.
ISBN (or other code):	0324408080
Price:	300 Baht
General note:	Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143

Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author  . -  7th ed. . - Australia : Thomson South-Western, 2007 . - xx, 629 p. : ill. (some col.), pbk. ; 29 cm.
ISBN : 0324408080 : 300 Baht
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143