Cases in direct marketing / Brown, Herbert E. / NTC Business Books - 1996

Public ISBD No review available on this record. Title : Cases in direct marketing Material Type: printed text Authors: Brown, Herbert E., Author ; Brown, Herbert E., Associated Name ; Buskirk, Bruce D., Associated Name Edition statement: 2nd ed. Publisher: NTC Business Books Publication Date: 1996 Pagination: ix, 157 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0844233218 Price: 991 Baht General note: Rev. ed. of : Readings & cases in direct marketing. c1989. Languages : English (eng) Descriptors: [LCSH]Advertising, Direct-mail -- Case studies [LCSH]Direct marketing -- Case studies [LCSH]Export marketing -- Case studies [LCSH]Internet marketing -- Case studies [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=511 Cases in direct marketing [printed text] / Brown, Herbert E., Author ; Brown, Herbert E., Associated Name ; Buskirk, Bruce D., Associated Name  . -  2nd ed. . - Lincolnwood, IL, USA : NTC Business Books, 1996 . - ix, 157 p. : ill., pbk. ; 24 cm. ISBN : 0844233218 : 991 Baht Rev. ed. of : Readings & cases in direct marketing. c1989. Languages : English (eng) Descriptors: [LCSH]Advertising, Direct-mail -- Case studies [LCSH]Direct marketing -- Case studies [LCSH]Export marketing -- Case studies [LCSH]Internet marketing -- Case studies [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=511

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Barcode	Call number	Media type	Location	Section	Status
32002000001410	HF5861 B76 1996	Book	Main Library	Library Counter	Available

Direct marketing / McDonald, William J. / Irwin/McGraw-Hill - 1998

Public ISBD No review available on this record. Title : Direct marketing : an integrated approach Material Type: printed text Authors: McDonald, William J., Author Publisher: Irwin/McGraw-Hill Publication Date: 1998 Pagination: xviii, 532 p. Layout: ill,, pbk. Size: 25 cm. Accompanying material: 4 Diskettes. ISBN (or other code): 0256197830 Price: 1265 Baht General note: Irwin/McGraw-Hill series in marketing. Languages : English (eng) Descriptors: [LCSH]Direct marketing [LCSH]Direct marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703 Direct marketing : an integrated approach [printed text] / McDonald, William J., Author . - Boston, MA : Irwin/McGraw-Hill, 1998 . - xviii, 532 p. : ill,, pbk. ; 25 cm. + 4 Diskettes. ISBN : 0256197830 : 1265 Baht Irwin/McGraw-Hill series in marketing. Languages : English (eng) Descriptors: [LCSH]Direct marketing [LCSH]Direct marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703

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Barcode	Call number	Media type	Location	Section	Status
32002000022697	HF5415.126 M395 1998 c.1	Book	Graduate Library	General Shelf	Available
32002000022705	HF5415.126 M395 1998 c.2	Book	Main Library	Library Counter	Available