Title :	Advertising and promotion : an integrated marketing communications perspective
Material Type:	printed text
Authors:	Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name
Edition statement:	5th ed.
Publisher:	Irwin/McGraw-Hill
Publication Date:	2007
Series:	The Irwin/McGraw-Hill series in marketing
Pagination:	xxvi, 820 p. :c(col.)
Layout:	ill., pbk.
Size:	28 cm.
ISBN (or other code):	9780071105897
Price:	760 Baht
General note:	With compliments of Ms.Rachanee Ungrangsi
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824

Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name  . -  5th ed. . - , 2007 . - xxvi, 820 p. :c(col.) : ill., pbk. ; 28 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071105897 : 760 Baht
With compliments of Ms.Rachanee Ungrangsi
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824