Title :	Strategic management of technology and innovation
Material Type:	printed text
Authors:	Burgelman, Robert A., Author ; Maidique, Modesto A., Associated Name ; Wheelwright, Steven C. (1943-), Associated Name
Edition statement:	5th ed.
Publisher:	Boston : McGraw-Hill/Irwin
Publication Date:	2009
Pagination:	xiii, 1264 p.
Layout:	ill., hbk.
Size:	26 cm.
ISBN (or other code):	9780071263290
Price:	985 Baht
Languages :	English (eng)
Descriptors:	[LCSH]High technology industries -- Management [LCSH]New products -- Management [LCSH]Technological innovations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14764

Strategic management of technology and innovation [printed text] / Burgelman, Robert A., Author ; Maidique, Modesto A., Associated Name ; Wheelwright, Steven C. (1943-), Associated Name  . -  5th ed. . - Boston : McGraw-Hill/Irwin, 2009 . - xiii, 1264 p. : ill., hbk. ; 26 cm.
ISBN : 9780071263290 : 985 Baht
Languages : English (eng)

Descriptors:	[LCSH]High technology industries -- Management [LCSH]New products -- Management [LCSH]Technological innovations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14764