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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. Becoming a known comodity / Sujintana Hemtasilpa
Collection Title: Clipping Collection Title : Becoming a known comodity Material Type: electronic document Authors: Sujintana Hemtasilpa, Author Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7495 Clipping Collection. Becoming a known comodity [electronic document] / Sujintana Hemtasilpa, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7495 Hold
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Barcode Call number Media type Location Section Status 32002000122208 HF03088B Clipping Graduate Library Clipping Shelf Available Clipping Collection. Everythings sold is new again / Nattha Keenapan
Collection Title: Clipping Collection Title : Everythings sold is new again : how old local brands are reinventing themselves to compete in a time of plastic packaging and massive marketing Material Type: printed text Authors: Nattha Keenapan, Author Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Brand name products -- Thailand
[LCSH]Packaging -- Design and constructionRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12004 Clipping Collection. Everythings sold is new again : how old local brands are reinventing themselves to compete in a time of plastic packaging and massive marketing [printed text] / Nattha Keenapan, Author . - [s.d.].
Languages : English (eng)Hold
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Barcode Call number Media type Location Section Status 32002000200723 HD05021B Clipping Graduate Library Clipping Shelf Available
Title : Branding across borders : a guide to global brand marketing Material Type: printed text Authors: Gregory, James R., Author ; Wiechmann, Jack G., Associated Name Publisher: Chicago : McGraw-Hill Publication Date: 2002 Pagination: xxiv, 232 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0658009451 Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1680 Branding across borders : a guide to global brand marketing [printed text] / Gregory, James R., Author ; Wiechmann, Jack G., Associated Name . - Chicago : McGraw-Hill, 2002 . - xxiv, 232 p. : ill., hbk. ; 24 cm.
ISBN : 0658009451
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1680 Hold
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Barcode Call number Media type Location Section Status 32002000028926 HD69 .B7 G74 2002 c.2 Book Main Library General Shelf Available 32002000028785 HD69 .B7 G74 2002 c.1 Book Main Library Library Counter Available
Title : Citizen brand : 10 commandments for transforming brands in a consumer democracy Material Type: printed text Authors: Gobe, Marc, Author Publisher: New York : Allworth Press Publication Date: 2002 Pagination: xxxvii, 249 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 158115240X Price: 998 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Citizen brand : 10 commandments for transforming brands in a consumer democracy [printed text] / Gobe, Marc, Author . - New York : Allworth Press, 2002 . - xxxvii, 249 p. : ill., hbk. ; 23 cm.
ISBN : 158115240X : 998 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Hold
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Barcode Call number Media type Location Section Status 32002000107191 HD69.B7 G6 2002 c.2 Book Main Library General Shelf Available 32002000107183 HD69.B7 G6 2002 c.1 Book Main Library Thaksin Corner Available
Title : Hi-tech hi-touch branding : creating brand power in the age of technology Material Type: printed text Authors: Temporal, Paul, Author ; Lee, K. C., Associated Name Publisher: John Wiley & Sons (Asia) Publication Date: 2001 Pagination: x, 219 p., [4] p. of plates Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471845965 Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Electronic commerceCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733 Hi-tech hi-touch branding : creating brand power in the age of technology [printed text] / Temporal, Paul, Author ; Lee, K. C., Associated Name . - Singapore, New York : John Wiley & Sons (Asia), 2001 . - x, 219 p., [4] p. of plates : ill., cloth ; 24 cm.
ISBN : 0471845965 : 1650 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Electronic commerceCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733 Hold
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Barcode Call number Media type Location Section Status 32002000022796 HF5415.13 T395 2001 c.1 Book Graduate Library General Shelf Available 32002000022804 HF5415.13 T395 2001 c.2 Book Main Library General Shelf Available
Title : The power of retail branding Material Type: printed text Authors: Winters, Arthur A., Author Publisher: Visual Reference Publications Publication Date: 2005 Pagination: 175 p. (col.) Layout: ill., cloth Size: 32 cm. ISBN (or other code): 1584710780 Price: 840 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Business names
[LCSH]Product managementCurricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11312 The power of retail branding [printed text] / Winters, Arthur A., Author . - New York, NY : Visual Reference Publications, 2005 . - 175 p. (col.) : ill., cloth ; 32 cm.
ISBN : 1584710780 : 840 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Business names
[LCSH]Product managementCurricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11312 Hold
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Barcode Call number Media type Location Section Status 32002000189413 HD69.B7 P887 2005 Book Main Library General Shelf Available
Title : Reputation marketing : building and sustaining your organization's greatest asset Material Type: printed text Authors: Marconi, Joe, Author Publisher: Chicago : McGraw-Hill Publication Date: 2002 Pagination: xiii, 232 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0658014293 Price: 2200 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Corporate image
[LCSH]Corporations -- Public relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=781 Reputation marketing : building and sustaining your organization's greatest asset [printed text] / Marconi, Joe, Author . - Chicago : McGraw-Hill, 2002 . - xiii, 232 p. : ill., cloth ; 24 cm.
ISBN : 0658014293 : 2200 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Corporate image
[LCSH]Corporations -- Public relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=781 Hold
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Barcode Call number Media type Location Section Status 32002000021517 HD59.2 M374 2002 c.2 Book Main Library General Shelf Available 32002000021525 HD59.2 M374 2002 c.1 Book Main Library Library Counter Available
Title : Romancing the customer : maximizing brand value through powerful relationship management Material Type: printed text Authors: Temporal, Paul, Author ; Trott, Martin, Associated Name Publisher: John Wiley & Sons Publication Date: 2001 Pagination: xii, 211 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0471846155 Price: 1372 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101 Romancing the customer : maximizing brand value through powerful relationship management [printed text] / Temporal, Paul, Author ; Trott, Martin, Associated Name . - Singapore, New York : John Wiley & Sons, 2001 . - xii, 211 p. : ill., hbk. ; 24 cm.
ISBN : 0471846155 : 1372 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101 Hold
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Barcode Call number Media type Location Section Status 32002000001287 HF5415.55 T46 2001 c.1 Book Main Library General Shelf Available
