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Collection Title: Clipping Collection Title : Getting across lines : new technology paves the way for convergence between fixed and mobile telecoms Material Type: printed text Authors: Budden, Robert, Author Languages : English (eng) Descriptors: [LCSH]Digital communications
[LCSH]Digital media
[LCSH]Telecommunication -- Technological innovations
[LCSH]Wireless communication systemsRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12799 Clipping Collection. Getting across lines : new technology paves the way for convergence between fixed and mobile telecoms [printed text] / Budden, Robert, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Digital communications
[LCSH]Digital media
[LCSH]Telecommunication -- Technological innovations
[LCSH]Wireless communication systemsRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12799 Hold
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Barcode Call number Media type Location Section Status 32002000204014 HE04003 Clipping Main Library Clipping Shelf Available
Collection Title: SIU Thesis Title : The Creative Characteristics and Influence of New Media Art in China: A Case Study of Guangzhou International Light Festival Material Type: printed text Authors: Li Wei, Author ; Sakon Phu-ngamdee, Associated Name ; Palphol Rodloytuk, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: viii, 203 p. Layout: Tables, ill Size: 30 cm. Price: 1,000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-52
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Art -- China -- Guangzhou
[LCSH]Creative ability
[LCSH]Digital mediaAbstract: In the digital age, new media art emerges as an evolving art form due to rapid technological advancement and unprecedented perceptions. This study examines how new media art characteristics influence exhibition promotion effectiveness, focusing on the Guangzhou International Lighting Festival. It investigates themes, work selection, related award submissions, and evaluations of award-winning new media art works by professionals and the public. The research employs case study, literature analysis, in- depth interviews, and surveys. It analyzes views of art professionals and the public's evaluation of the Light Arts Award (Guangzhou) and Trophy of Lights (Lyon) winning works. Findings reveal new media art prioritizes media creation, and its characteristics impact audience preferences, technical application methods, and perception of humanities and technology. These characteristics also influence lighting festival promotion and the Light Arts Award (Guangzhou) evaluation criteria.The lighting art festival should serve as a platform for new concepts, with contemporary themes and deepened discussion of issues. This research can be a reference for future planning and execution of the Guangzhou International Lighting Festival and related art festivals. Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28673 SIU Thesis. The Creative Characteristics and Influence of New Media Art in China: A Case Study of Guangzhou International Light Festival [printed text] / Li Wei, Author ; Sakon Phu-ngamdee, Associated Name ; Palphol Rodloytuk, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - viii, 203 p. : Tables, ill ; 30 cm.
1,000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-52
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Art -- China -- Guangzhou
[LCSH]Creative ability
[LCSH]Digital mediaAbstract: In the digital age, new media art emerges as an evolving art form due to rapid technological advancement and unprecedented perceptions. This study examines how new media art characteristics influence exhibition promotion effectiveness, focusing on the Guangzhou International Lighting Festival. It investigates themes, work selection, related award submissions, and evaluations of award-winning new media art works by professionals and the public. The research employs case study, literature analysis, in- depth interviews, and surveys. It analyzes views of art professionals and the public's evaluation of the Light Arts Award (Guangzhou) and Trophy of Lights (Lyon) winning works. Findings reveal new media art prioritizes media creation, and its characteristics impact audience preferences, technical application methods, and perception of humanities and technology. These characteristics also influence lighting festival promotion and the Light Arts Award (Guangzhou) evaluation criteria.The lighting art festival should serve as a platform for new concepts, with contemporary themes and deepened discussion of issues. This research can be a reference for future planning and execution of the Guangzhou International Lighting Festival and related art festivals. Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28673 Hold
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Barcode Call number Media type Location Section Status 32002000607664 SIU THE: SOLA-PhD-APC-2023-52 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607591 SIU THE: SOLA-PhD-APC-2023-52 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology Material Type: printed text Authors: Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: viii, 147 p. Layout: Tables, ill. Size: 30 cm. Price: 1,000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 SIU Thesis. The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology [printed text] / Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - viii, 147 p. : Tables, ill. ; 30 cm.
1,000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 Hold
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Barcode Call number Media type Location Section Status 32002000607670 SIU THE: SOLA-PhD-APC-2023-58 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607615 SIU THE: SOLA-PhD-APC-2023-58 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Title : The business of streaming and digital media Material Type: printed text Authors: Rayburn, Dan, Author ; Hoch, Michael, Associated Name Publisher: Focal Press Publication Date: 2005 Pagination: x, 224 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 9780240805986 Price: 200 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Business enterprises -- Computer networks
[LCSH]Digital media
[LCSH]Streaming technology (Telecommunications)Curricular : BALA/BSCS/GE/MSMT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16870 The business of streaming and digital media [printed text] / Rayburn, Dan, Author ; Hoch, Michael, Associated Name . - Amsterdam, Burlington, Mass. : Focal Press, 2005 . - x, 224 p. : ill., pbk. ; 23 cm.
ISBN : 9780240805986 : 200 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Business enterprises -- Computer networks
[LCSH]Digital media
[LCSH]Streaming technology (Telecommunications)Curricular : BALA/BSCS/GE/MSMT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16870 Hold
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Barcode Call number Media type Location Section Status 32002000272318 HD30.37 R265 2005 Book Main Library General Shelf Available
Title : Digital multimedia Material Type: printed text Authors: Chapman, Nigel P., Author ; Chapman, Jenny, Associated Name Edition statement: 2nd ed. Publisher: Wiley Publication Date: 2005 Pagination: xix, 679 p. Layout: ill., (chiefly col.), pbk. Size: 24 cm. ISBN (or other code): 0470858907 Price: 760 Baht General note: Previous ed. : 2000. Languages : English (eng) Descriptors: [LCSH]Digital media
[LCSH]Multimedia systemsCurricular : BSCS/MESE/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11399 Digital multimedia [printed text] / Chapman, Nigel P., Author ; Chapman, Jenny, Associated Name . - 2nd ed. . - Chichester : Wiley, 2005 . - xix, 679 p. : ill., (chiefly col.), pbk. ; 24 cm.
ISBN : 0470858907 : 760 Baht
Previous ed. : 2000.
Languages : English (eng)
Descriptors: [LCSH]Digital media
[LCSH]Multimedia systemsCurricular : BSCS/MESE/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11399 Hold
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Barcode Call number Media type Location Section Status 32002000190841 QA76.575 C466 2005 c.1 Book Main Library General Shelf Available 32002000190858 QA76.575 C466 2005 c.2 Book Main Library General Shelf Available
Title : Futuretainment : yesterday the world changed, now it's your turn Material Type: printed text Authors: Walsh, Mike, Author Publisher: New York : Phaidon Inc Ltd. Publication Date: 2009 Pagination: xxxi, 274 p. Layout: ill. (chiefly col.), hbk. Size: 26 cm. ISBN (or other code): 9780714848754 Price: 913 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Digital media
[LCSH]Popular culture
[LCSH]Technology -- Social aspects
[LCSH]Time -- Sociological aspectsCurricular : BALA/BBA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16756 Futuretainment : yesterday the world changed, now it's your turn [printed text] / Walsh, Mike, Author . - New York : Phaidon Inc Ltd., 2009 . - xxxi, 274 p. : ill. (chiefly col.), hbk. ; 26 cm.
ISBN : 9780714848754 : 913 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Digital media
[LCSH]Popular culture
[LCSH]Technology -- Social aspects
[LCSH]Time -- Sociological aspectsCurricular : BALA/BBA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16756 Hold
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Barcode Call number Media type Location Section Status 32002000287043 HM656 W226 2009 Book Main Library General Shelf Available
Title : Management : of electronic and digital media Material Type: printed text Authors: Albarran, Alan B., Author Edition statement: 5th ed. Publisher: Australia : Wadsworth Cengage Learning Publication Date: 2013 Pagination: xxii, 307 p Size: 23 cm. ISBN (or other code): 978-1-11-183685-6 Price: 509.00 General note: Include index. Languages : English (eng) Descriptors: [LCSH]Digital media
[LCSH]Digital media -- ManagementKeywords: Digital media. Class number: P96.M34 At138 Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22929 Management : of electronic and digital media [printed text] / Albarran, Alan B., Author . - 5th ed. . - Australia : Wadsworth Cengage Learning, 2013 . - xxii, 307 p ; 23 cm.
ISBN : 978-1-11-183685-6 : 509.00
Include index.
Languages : English (eng)
Descriptors: [LCSH]Digital media
[LCSH]Digital media -- ManagementKeywords: Digital media. Class number: P96.M34 At138 Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22929 Hold
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Barcode Call number Media type Location Section Status 32002000352003 P96.M34 A138 2013 Book Graduate Library General Shelf Available
