Title :	Principles of customer relationship management
Material Type:	printed text
Authors:	Baran, Roger Joseph (1945-), Author ; Galka, Roger J., Associated Name ; Strunk, Daniel P., Associated Name
Edition statement:	Student ed.
Publisher:	Thomson/South-Western
Publication Date:	2008
Pagination:	xvi, 511 p.
Layout:	ill., hbk.
Size:	26 cm.
ISBN (or other code):	9780324322385
Price:	510 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer relations -- Management -- Textbooks [LCSH]Relationship marketing -- Textbooks
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14495

Principles of customer relationship management [printed text] / Baran, Roger Joseph (1945-), Author ; Galka, Roger J., Associated Name ; Strunk, Daniel P., Associated Name  . -  Student ed. . - Mason, Ohio : Thomson/South-Western, 2008 . - xvi, 511 p. : ill., hbk. ; 26 cm.
ISBN : 9780324322385 : 510 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer relations -- Management -- Textbooks [LCSH]Relationship marketing -- Textbooks
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14495