Title :	The Olympic games effect : how sports marketing builds strong brands
Material Type:	printed text
Authors:	Davis, John A., Author
Publisher:	John Wiley & Sons Ltd
Publication Date:	2008
Pagination:	x, 350 p.
Layout:	cloth
Size:	24 cm.
ISBN (or other code):	9780470823668
Price:	1048 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Management [LCSH]Olympics -- Management [LCSH]Sports -- Marketing [LCSH]Sports -- Societies, etc. -- Marketing [LCSH]Sports administration
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414

The Olympic games effect : how sports marketing builds strong brands [printed text] / Davis, John A., Author . - S.l. : John Wiley & Sons Ltd, 2008 . - x, 350 p. : cloth ; 24 cm.
ISBN : 9780470823668 : 1048 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Management [LCSH]Olympics -- Management [LCSH]Sports -- Marketing [LCSH]Sports -- Societies, etc. -- Marketing [LCSH]Sports administration
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414