Title :	Consumer behavior and marketing strategy
Material Type:	printed text
Authors:	Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name
Edition statement:	8th ed., Intn. ed.
Publisher:	Boston : McGraw-Hill/Irwin
Publication Date:	2008
Pagination:	xix, 555 p.
Layout:	ill., map, pbk.
Size:	27 cm.
ISBN (or other code):	9780071259354
Price:	1148 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14093

Consumer behavior and marketing strategy [printed text] / Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name  . -  8th ed., Intn. ed. . - Boston : McGraw-Hill/Irwin, 2008 . - xix, 555 p. : ill., map, pbk. ; 27 cm.
ISBN : 9780071259354 : 1148 Baht
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14093