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Advertising communications & promotion management / Rossiter, John R. / New York : McGraw-Hill Companies - 1997

Public ISBD No review available on this record. Title : Advertising communications & promotion management Material Type: printed text Authors: Rossiter, John R., Author ; Percy, Larry, Associated Name Edition statement: 2nd ed. Publisher: New York : McGraw-Hill Companies Publication Date: 1997 Series: McGraw-Hill series in marketing Pagination: xvi, 640 p. ;b Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007053943X Price: 1045 Baht Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Advertising communications & promotion management [printed text] / Rossiter, John R., Author ; Percy, Larry, Associated Name  . -  2nd ed. . - , 1997 . - xvi, 640 p. ;b : ill., pbk. ; 26 cm.. - (McGraw-Hill series in marketing) . ISBN : 007053943X : 1045 Baht Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678

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Barcode	Call number	Media type	Location	Section	Status
32002000020964	HF5821 A293 1997 c.1	Book	Main Library	Library Counter	Available
32002000020956	HF5821 A293 1997 c.2	Book	Main Library	Library Counter	Available