SIU Thesis. Applicability of blue ocean strategy for business development of mass rapid transit authority of Thailand : an exploratory study [printed text] / Pholsak Kulkarineetham, Author ; Chuvej Chansa-ngavej, Associated Name ; Nattharika Rittippant, Associated Name . - Bangkok : Shinawatra University, 2007 . - vi, 49 p. charts, tables ; 30 cm. 500 Baht photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Committee Assoc. Prof. Dr.Chuvej Chansa-ngavej (Advisor), Asst. Prof. Dr.Pacapol Anurit (Committee), Dr.Nattharika Rittippant (Committee). Languages : English ( eng) | ) |