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Exploring direct marketing / O'Malley, Lisa / International Thomson Business Press - 1999

Public ISBD No review available on this record. Title : Exploring direct marketing Material Type: printed text Authors: O'Malley, Lisa, Author ; Evans, Martin (Martin J.), Associated Name ; Patterson, Maurice (Maurice A.), Associated Name Edition statement: 1st ed. Publisher: International Thomson Business Press Publication Date: 1999 Pagination: xx, 492 p. Layout: ill. (some col.), pbk. Size: 25 cm. ISBN (or other code): 1861524021 Price: 2820 Baht Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=928 Exploring direct marketing [printed text] / O'Malley, Lisa, Author ; Evans, Martin (Martin J.), Associated Name ; Patterson, Maurice (Maurice A.), Associated Name  . -  1st ed. . - London, New York : International Thomson Business Press, 1999 . - xx, 492 p. : ill. (some col.), pbk. ; 25 cm. ISBN : 1861524021 : 2820 Baht Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=928

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Barcode	Call number	Media type	Location	Section	Status
32002000014496	HF5415.126 O4 1999 c.1	Book	Graduate Library	General Shelf	Available
32002000014504	HF5415.126 O4 1999 c.2	Book	Main Library	Library Counter	Available