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Brand warfare / D'Alessandro, David F. / New York : McGraw-Hill - 2001

Public ISBD No review available on this record. Title : Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players Material Type: printed text Authors: D'Alessandro, David F., Author ; Owens, Michele, Associated Name Publisher: New York : McGraw-Hill Publication Date: 2001 Pagination: xviii, 185 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0071362932 Price: 598 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370 Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players [printed text] / D'Alessandro, David F., Author ; Owens, Michele, Associated Name . - New York : McGraw-Hill, 2001 . - xviii, 185 p. : pbk. ; 24 cm. ISBN : 0071362932 : 598 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370

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Barcode	Call number	Media type	Location	Section	Status
32002000107381	HD69.B7 D35 2001	Book	Main Library	General Shelf	Available