Title :	Services marketing : an Asia-pacific perspective
Material Type:	printed text
Authors:	Lovelock, Christopher H., Author ; Patterson, Paul G., Associated Name ; Walker, Rhett H., Associated Name
Edition statement:	2nd ed.
Publisher:	Sydney : Prentice Hall Europe
Publication Date:	2001
Pagination:	xii, 636 p.
Layout:	ill., pbk.
Size:	26 cm.
ISBN (or other code):	9781740094382
Price:	1000 Baht
General note:	With compliments of Assoc. Prof. Dr. Kanittha Navarat
Languages :	English (eng)
Descriptors:	[LCSH]Service industries -- Australia -- Marketing [LCSH]Service industries -- New Zealand -- Marketing [LCSH]Service industries -- Southeast Asia -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13519

Services marketing : an Asia-pacific perspective [printed text] / Lovelock, Christopher H., Author ; Patterson, Paul G., Associated Name ; Walker, Rhett H., Associated Name  . -  2nd ed. . - Sydney : Prentice Hall Europe, 2001 . - xii, 636 p. : ill., pbk. ; 26 cm.
ISBN : 9781740094382 : 1000 Baht
With compliments of Assoc. Prof. Dr. Kanittha Navarat
Languages : English (eng)

Descriptors:	[LCSH]Service industries -- Australia -- Marketing [LCSH]Service industries -- New Zealand -- Marketing [LCSH]Service industries -- Southeast Asia -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13519