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Consumer behavior and marketing strategy / Peter, J. Paul / Boston : McGraw-Hill - 1999

Public ISBD No review available on this record. Title : Consumer behavior and marketing strategy Material Type: printed text Authors: Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name Edition statement: 5th ed. Publisher: Boston : McGraw-Hill Publication Date: 1999 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 545 p., [24] p. of plates Layout: ill. (some col.), cloth Size: 27 cm. ISBN (or other code): 0256261903 Price: 1540 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771 Consumer behavior and marketing strategy [printed text] / Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name  . -  5th ed. . - , 1999 . - xxv, 545 p., [24] p. of plates : ill. (some col.), cloth ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) . ISBN : 0256261903 : 1540 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771

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Barcode	Call number	Media type	Location	Section	Status
32002000021921	HF5415.3 P468 1999 c.1	Book	Graduate Library	General Shelf	Available
32002000021913	HF5415.3 P468 1999 c.2	Book	Main Library	Library Counter	Available

Consumer behavior and marketing strategy / Peter, J. Paul / Boston : McGraw-Hill/Irwin - 2008

Public ISBD No review available on this record. Title : Consumer behavior and marketing strategy Material Type: printed text Authors: Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name Edition statement: 8th ed., Intn. ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2008 Pagination: xix, 555 p. Layout: ill., map, pbk. Size: 27 cm. ISBN (or other code): 9780071259354 Price: 1148 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14093 Consumer behavior and marketing strategy [printed text] / Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name  . -  8th ed., Intn. ed. . - Boston : McGraw-Hill/Irwin, 2008 . - xix, 555 p. : ill., map, pbk. ; 27 cm. ISBN : 9780071259354 : 1148 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14093

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Barcode	Call number	Media type	Location	Section	Status
32002000240695	HF5415.3 P468 2008 c.2	Book	Graduate Library	General Shelf	Available
32002000240687	HF5415.3 P468 2008 c.1	Book	Main Library	General Shelf	Available