Title :	Consumer behavior : building marketing strategy
Material Type:	printed text
Authors:	Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name
Edition statement:	8th ed., Intn. ed.
Publisher:	McGraw-Hill
Publication Date:	2001
Series:	The Irwin/McGraw-Hill series in marketing
Pagination:	xxv, 775 p.
Layout:	ill. (some col.), hbk. : international ed.
Size:	26 cm.
Accompanying material:	1 computer disk (3 1/2 in.)
ISBN (or other code):	9780256218954
Price:	1265 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior -- United States [LCSH]Consumer behavior -- United States -- Case studies [LCSH]Market surveys -- United States
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342

Consumer behavior : building marketing strategy [printed text] / Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name  . -  8th ed., Intn. ed. . - , 2001 . - xxv, 775 p. : ill. (some col.), hbk. : international ed. ; 26 cm. + 1 computer disk (3 1/2 in.). - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780256218954 : 1265 Baht
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior -- United States [LCSH]Consumer behavior -- United States -- Case studies [LCSH]Market surveys -- United States
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342