Title :	Innovative marketing communications : strategies for the events industry
Material Type:	printed text
Authors:	Masterman, Guy, Author ; Wood, Emma H., Associated Name
Publisher:	Elsevier/Butterworth-Heinemann
Publication Date:	2006
Series:	Events management series
Pagination:	xxi, 322 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	9780750663618
Price:	1528 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Special events -- Management [LCSH]Special events -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13378

Innovative marketing communications : strategies for the events industry [printed text] / Masterman, Guy, Author ; Wood, Emma H., Associated Name . - , 2006 . - xxi, 322 p. : ill., pbk. ; 25 cm.. - (Events management series) .
ISBN : 9780750663618 : 1528 Baht
Languages : English (eng)

Descriptors:	[LCSH]Special events -- Management [LCSH]Special events -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13378