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Marketing communications in tourism and hospitality / McCabe, Scott / Amsterdam : Butterworth-Heinemann - 2009  

Public ISBD No review available on this record. Title : Marketing communications in tourism and hospitality : concepts, strategies and cases Material Type: printed text Authors: McCabe, Scott Publisher: Amsterdam : Butterworth-Heinemann Publication Date: 2009 Series: Hospitality, leisure, and tourism Pagination: xx, 300 p. Layout: ill. Size: 25 cm ISBN (or other code): 9780750682770 Languages : English (eng) Keywords: Hospitality industry Marketing Tourism Marketing Communication in marketing Hospitality industry Marketing Tourism Marketing Communication in marketing Contents note: Positioning marketing communications for tourism and hospitality -- Link for e-copy: http://www.amazon.com/gp/reader/0750682779 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18861 Marketing communications in tourism and hospitality : concepts, strategies and cases [printed text] / McCabe, Scott . - Butterworth-Heinemann, 2009 . - xx, 300 p. : ill. ; 25 cm. - (Hospitality, leisure, and tourism) . ISBN : 9780750682770 Languages : English (eng) Keywords: Hospitality industry Marketing Tourism Marketing Communication in marketing Hospitality industry Marketing Tourism Marketing Communication in marketing Contents note: Positioning marketing communications for tourism and hospitality -- Link for e-copy: http://www.amazon.com/gp/reader/0750682779 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18861

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Barcode	Call number	Media type	Location	Section	Status
32002000307163	TX911.3.M3 M121 2009	Book	Graduate Library	General Shelf	Available