Title :	Services marketing in Asia : managing people, technology and strategy
Material Type:	printed text
Authors:	Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name
Edition statement:	2nd ed.
Publisher:	Prentice-Hall
Publication Date:	2005
Pagination:	xviii, 706 p.
Layout:	pbk.
Size:	24 cm.
ISBN (or other code):	9780131275379
Price:	457 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Asia
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235

Services marketing in Asia : managing people, technology and strategy [printed text] / Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name  . -  2nd ed. . - Singapore : Prentice-Hall, 2005 . - xviii, 706 p. : pbk. ; 24 cm.
ISBN : 9780131275379 : 457 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Asia
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235