Title :	Strategic marketing management cases
Material Type:	printed text
Authors:	Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name
Edition statement:	7th ed.
Publisher:	McGraw-Hill/Irwin
Publication Date:	2002
Series:	The Irwin/McGraw-Hill series in marketing
Pagination:	xvi, 685 p.
Layout:	ill., pbk.
Size:	26 cm.
Accompanying material:	1 computer disc (4 3/4 in.).
ISBN (or other code):	0072429461
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131

Strategic marketing management cases [printed text] / Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name  . -  7th ed. . - , 2002 . - xvi, 685 p. : ill., pbk. ; 26 cm. + 1 computer disc (4 3/4 in.).. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072429461
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131