Title :	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Material Type:	printed text
Authors:	Kim, W. Chan, Author ; Mauborgne, Renee, Associated Name
Publisher:	Harvard Business School Press
Publication Date:	2005
Pagination:	xv, 240 p.
Layout:	ill., cloth
Size:	25 cm.
ISBN (or other code):	9781591396192
Price:	1215 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Market segmentation [LCSH]New products
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13033

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant [printed text] / Kim, W. Chan, Author ; Mauborgne, Renee, Associated Name . - Boston, Mass. : Harvard Business School Press, 2005 . - xv, 240 p. : ill., cloth ; 25 cm.
ISBN : 9781591396192 : 1215 Baht
Languages : English (eng)

Descriptors:	[LCSH]Market segmentation [LCSH]New products
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13033