SIU Thesis. A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok [printed text] / Koonnaree Wongsiriwat, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - x, 141 p. charts, tables ; 30 cm. 500 Baht photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Asst. Prof. Dr.Pacapol Anurit (Advisor) ; Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English ( eng) | ) |
SIU Thesis. A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok / Koonnaree Wongsiriwat / Bangkok : Shinawatra University - 2006 
