Title :	New products management
Material Type:	printed text
Authors:	Crawford, C. Merle (Charles Merle) (1924-), Author ; Di Benedetto, C. Anthony, Associated Name
Edition statement:	8th ed., Intn. ed.
Publisher:	McGraw-Hill/Irwin
Publication Date:	2006
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xx, 540 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	9780071244336
Languages :	English (eng)
Descriptors:	[LCSH]New products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12857

New products management [printed text] / Crawford, C. Merle (Charles Merle) (1924-), Author ; Di Benedetto, C. Anthony, Associated Name  . -  8th ed., Intn. ed. . - , 2006 . - xx, 540 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071244336
Languages : English (eng)

Descriptors:	[LCSH]New products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12857