Title :	Service management and marketing : customer management in service competition
Material Type:	printed text
Authors:	Gronroos, Christian (1947-), Author
Edition statement:	3rd ed.
Publisher:	John Wiley & Sons
Publication Date:	2007
Pagination:	x, 483 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	9780470028629
Price:	810 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer services [LCSH]Service industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12653

Service management and marketing : customer management in service competition [printed text] / Gronroos, Christian (1947-), Author  . -  3rd ed. . - Chichester, West Sussex, England, Hoboken, NJ : John Wiley & Sons, 2007 . - x, 483 p. : ill., pbk. ; 24 cm.
ISBN : 9780470028629 : 810 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer services [LCSH]Service industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12653