Thaksin's Collection. Mass affluence / Nunes, Paul / Harvard Business School Press - 2004

Public ISBD No review available on this record. Collection Title: Thaksin's Collection Title : Mass affluence : seven new rules of marketing to today's consumer Material Type: printed text Authors: Nunes, Paul (1963-), Author ; Johnson, Brian (1960-), Associated Name Publisher: Harvard Business School Press Publication Date: 2004 Pagination: xvii, 269 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 1591391962 Price: 1160 Baht Languages : English (eng) Descriptors: [LCSH]Affluent consumers -- United States [LCSH]Consumer behavior -- United States [LCSH]Consumer satisfaction -- United States [LCSH]Consumers -- United States [LCSH]Marketing -- United States [LCSH]Product management -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9839 Thaksin's Collection. Mass affluence : seven new rules of marketing to today's consumer [printed text] / Nunes, Paul (1963-), Author ; Johnson, Brian (1960-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2004 . - xvii, 269 p. : ill., hbk. ; 24 cm. ISBN : 1591391962 : 1160 Baht Languages : English (eng) Descriptors: [LCSH]Affluent consumers -- United States [LCSH]Consumer behavior -- United States [LCSH]Consumer satisfaction -- United States [LCSH]Consumers -- United States [LCSH]Marketing -- United States [LCSH]Product management -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9839

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Barcode	Call number	Media type	Location	Section	Status
32002000157907	HF5415.1 N86 2004 c.1	Book	Graduate Library	Thaksin Corner	Available
32002000157915	HF5415.1 N86 2004 c.2	Book	Main Library	Thaksin Corner	Available