| Title : | Marketing of high-technology : products and innovations | | Material Type: | printed text | | Authors: | Mohr, Jakki J., Author ; Sengupta, Sanjit, Author ; Stanley, Slater, Author | | Edition statement: | 2nd ed. | | Publisher: | Pearson Prentice Hall | | Publication Date: | c2005 | | Pagination: | xx, 450 p. | | Layout: | ill. | | Size: | 25 cm. | | ISBN (or other code): | 978-0-13-141168-5 | | Price: | บริจาค. | | Languages : | English (eng) | | Descriptors: | [LCSH]High technology industries -- Marketing
| | Class number: | HC79.H53 M64 2005 | | Contents note: | Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and R&D-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce, and the internet -- Realizing the promise of technology: societal, ethical, and regulatory | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24670 |
Marketing of high-technology : products and innovations [printed text] / Mohr, Jakki J., Author ; Sengupta, Sanjit, Author ; Stanley, Slater, Author . - 2nd ed. . - Harlow, England, New York : Pearson Prentice Hall, c2005 . - xx, 450 p. : ill. ; 25 cm. ISBN : 978-0-13-141168-5 : บริจาค. Languages : English ( eng) | Descriptors: | [LCSH]High technology industries -- Marketing
| | Class number: | HC79.H53 M64 2005 | | Contents note: | Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and R&D-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce, and the internet -- Realizing the promise of technology: societal, ethical, and regulatory | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24670 |
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