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Financial services marketing / Lewis, Barbara / London : The Dryden Press - 1997

Public ISBD No review available on this record. Title : Financial services marketing : a reader Material Type: printed text Authors: Lewis, Barbara, Author ; Meidan, Arthur, Associated Name ; Moutinho, Luiz, Associated Name Publisher: London : The Dryden Press Publication Date: 1997 Pagination: X, 375 p. Layout: pbk. Size: 25 cm. ISBN (or other code): 1861524536 Price: 1500 Baht Languages : English (eng) Descriptors: [LCSH]Bank marketing [LCSH]Financial services industrial -- Marketing [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1839 Financial services marketing : a reader [printed text] / Lewis, Barbara, Author ; Meidan, Arthur, Associated Name ; Moutinho, Luiz, Associated Name . - London : The Dryden Press, 1997 . - X, 375 p. : pbk. ; 25 cm. ISBN : 1861524536 : 1500 Baht Languages : English (eng) Descriptors: [LCSH]Bank marketing [LCSH]Financial services industrial -- Marketing [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1839

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Barcode	Call number	Media type	Location	Section	Status
32002000036994	HG173 F55 1997 c.1	Book	Main Library	Library Counter	Available
32002000037000	HG173 F55 1997 c.2	Book	Main Library	Library Counter	Available