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Branding in Asia / Temporal, Paul / Jon Wiley & Sons - 2001
Title : Branding in Asia : the creation, development, and management of Asian brands for the global market Material Type: printed text Authors: Temporal, Paul, Author Edition statement: Rev. ed. Publisher: Jon Wiley & Sons Publication Date: 2001 Pagination: ix, 291 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 0471479101 Price: 1100 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Case studies
[LCSH]Competition, International -- Case studies
[LCSH]Marketing -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932 Branding in Asia : the creation, development, and management of Asian brands for the global market [printed text] / Temporal, Paul, Author . - Rev. ed. . - Singapore, New York : Jon Wiley & Sons, 2001 . - ix, 291 p. : ill., pbk. ; 23 cm.
ISBN : 0471479101 : 1100 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Case studies
[LCSH]Competition, International -- Case studies
[LCSH]Marketing -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932 Hold
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Barcode Call number Media type Location Section Status 32002000015303 HD69.B7 T45 2001 c.1 Book Graduate Library General Shelf Available 32002000015311 HD69.B7 T45 2001 c.2 Book Graduate Library General Shelf Available 32002000049328 HD69.B7 T45 2001 c.3 Book Main Library General Shelf Available Management / Bateman, Thomas Scott / Boston : McGraw-Hill/Irwin - 2002
Title : Management : competing in the new era Material Type: printed text Authors: Bateman, Thomas Scott, Author ; Snell, Scott A., Associated Name Edition statement: 5th ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Pagination: xxiii, 611 p. (col.) Layout: ill., hbk. Size: 28 cm.e Accompanying material: 1 computer optical disk (4 3/4 in). ISBN (or other code): 0072408596 Price: 1375 Baht Languages : English (eng) Descriptors: [LCSH]Business management
[LCSH]Business management -- Case studies
[LCSH]Competition
[LCSH]Competition, International -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=572 Management : competing in the new era [printed text] / Bateman, Thomas Scott, Author ; Snell, Scott A., Associated Name . - 5th ed. . - Boston : McGraw-Hill/Irwin, 2002 . - xxiii, 611 p. (col.) : ill., hbk. ; 28 cm.e + 1 computer optical disk (4 3/4 in).
ISBN : 0072408596 : 1375 Baht
Languages : English (eng)
Descriptors: [LCSH]Business management
[LCSH]Business management -- Case studies
[LCSH]Competition
[LCSH]Competition, International -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=572 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000105013 HD31 B369 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000105021 HD31 B369 2002 c.2 CD Accompany Graduate Library Library Counter Available 32002000067973 HD31 B369 2002 c.3 Book Main Library General Shelf Available 32002000020055 HD31 B369 2002 c.1 Book Main Library Library Counter Available 32002000020063 HD31 B369 2002 c.2 Book Main Library Library Counter Available 32002000134559 HD31 B369 2002 c.3 CD Accompany Main Library Library Counter Available