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Direct marketing / McDonald, William J. / Irwin/McGraw-Hill - 1998

Public ISBD No review available on this record. Title : Direct marketing : an integrated approach Material Type: printed text Authors: McDonald, William J., Author Publisher: Irwin/McGraw-Hill Publication Date: 1998 Pagination: xviii, 532 p. Layout: ill,, pbk. Size: 25 cm. Accompanying material: 4 Diskettes. ISBN (or other code): 0256197830 Price: 1265 Baht General note: Irwin/McGraw-Hill series in marketing. Languages : English (eng) Descriptors: [LCSH]Direct marketing [LCSH]Direct marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703 Direct marketing : an integrated approach [printed text] / McDonald, William J., Author . - Boston, MA : Irwin/McGraw-Hill, 1998 . - xviii, 532 p. : ill,, pbk. ; 25 cm. + 4 Diskettes. ISBN : 0256197830 : 1265 Baht Irwin/McGraw-Hill series in marketing. Languages : English (eng) Descriptors: [LCSH]Direct marketing [LCSH]Direct marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703

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Barcode	Call number	Media type	Location	Section	Status
32002000022697	HF5415.126 M395 1998 c.1	Book	Graduate Library	General Shelf	Available
32002000022705	HF5415.126 M395 1998 c.2	Book	Main Library	Library Counter	Available