Title :	The strategy and tactics of pricing : a guide to growing more profitably
Material Type:	printed text
Authors:	Nagle, Thomas T. (1951-), Author ; Hogan, John E., Associated Name
Edition statement:	4th ed., Pearson Intn. ed.
Publisher:	Pearson/Prentice Hall
Publication Date:	2006
Pagination:	xv, 349 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0132043580
Price:	666 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Decision making [LCSH]Pricing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11791

The strategy and tactics of pricing : a guide to growing more profitably [printed text] / Nagle, Thomas T. (1951-), Author ; Hogan, John E., Associated Name  . -  4th ed., Pearson Intn. ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 . - xv, 349 p. : ill., pbk. ; 24 cm.
ISBN : 0132043580 : 666 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Decision making [LCSH]Pricing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11791