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Warriors on the high wire / Gilmore, Fiona / London : HarperCollins Business - 2001

Public ISBD No review available on this record. Title : Warriors on the high wire : the balancing act of brand leadership in the 21st century Material Type: printed text Authors: Gilmore, Fiona, Author Publisher: London : HarperCollins Business Publication Date: 2001 Pagination: xix, 215 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0007112297 Price: 1076 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120 Warriors on the high wire : the balancing act of brand leadership in the 21st century [printed text] / Gilmore, Fiona, Author . - London : HarperCollins Business, 2001 . - xix, 215 p. : ill., hbk. ; 24 cm. ISBN : 0007112297 : 1076 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120

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Barcode	Call number	Media type	Location	Section	Status
32002000057628	HD69.B7 W37 2001	Book	Main Library	General Shelf	Available