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Innovative marketing communications / Masterman, Guy / Elsevier/Butterworth-Heinemann - 2006

Public ISBD No review available on this record. Title : Innovative marketing communications : strategies for the events industry Material Type: printed text Authors: Masterman, Guy, Author ; Wood, Emma H., Associated Name Publisher: Elsevier/Butterworth-Heinemann Publication Date: 2006 Series: Events management series Pagination: xxi, 322 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 9780750663618 Price: 1528 Baht Languages : English (eng) Descriptors: [LCSH]Special events -- Management [LCSH]Special events -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13378 Innovative marketing communications : strategies for the events industry [printed text] / Masterman, Guy, Author ; Wood, Emma H., Associated Name . - , 2006 . - xxi, 322 p. : ill., pbk. ; 25 cm.. - (Events management series) . ISBN : 9780750663618 : 1528 Baht Languages : English (eng) Descriptors: [LCSH]Special events -- Management [LCSH]Special events -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13378

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Barcode	Call number	Media type	Location	Section	Status
32002000230860	GT3405 M423 2006	Book	Main Library	General Shelf	Available