Title :	Strategic marketing management for the pacific region
Material Type:	printed text
Authors:	Cravens, David W., Author ; Merriless, W. J. (William John) (1946-), Associated Name ; Walker, Rhett H., Associated Name
Publisher:	Sydney : McGraw-Hill Companies, Inc.
Publication Date:	2000
Pagination:	xi, 468 p.
Layout:	hbk.
Size:	24 cm.
ISBN (or other code):	9780074705889
Price:	2950 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Case studies [LCSH]Marketing -- Pacific Region -- Management [LCSH]Pacific Region -- Decision making
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1118

Strategic marketing management for the pacific region [printed text] / Cravens, David W., Author ; Merriless, W. J. (William John) (1946-), Associated Name ; Walker, Rhett H., Associated Name . - Sydney : McGraw-Hill Companies, Inc., 2000 . - xi, 468 p. : hbk. ; 24 cm.
ISBN : 9780074705889 : 2950 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Case studies [LCSH]Marketing -- Pacific Region -- Management [LCSH]Pacific Region -- Decision making
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1118