Title :	Principles and practice of marketing
Material Type:	printed text
Authors:	Jobber, David, Author
Edition statement:	3rd ed.
Publisher:	London : McGraw-Hill Pub.
Publication Date:	2001
Pagination:	xxiv, 823 p.
Layout:	ill., pbk.
Size:	27 cm.
Accompanying material:	1 CD- ROM (4 3/4 in.).
ISBN (or other code):	0077096134
Price:	2560 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Marketing [LCSH]Marketing -- Europe -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1092

Principles and practice of marketing [printed text] / Jobber, David, Author  . -  3rd ed. . - London : McGraw-Hill Pub., 2001 . - xxiv, 823 p. : ill., pbk. ; 27 cm. + 1 CD- ROM (4 3/4 in.).
ISBN : 0077096134 : 2560 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Marketing [LCSH]Marketing -- Europe -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1092